Producer Profile
NORMAT collaborates with time-honoured makers and brands to design soulful products cherished by the conscientious and discerning. Founded by visionary creative director Larry Peh, NORMAT bridges traditional craftsmanship with thoughtful, contemporary design, ensuring that what we treasure today remains relevant and timeless tomorrow.
This philosophy is captured by our brand ethos, “MAKE FUTURE MEMORIES”. By fostering a culture where treasured crafts and experiences can withstand the test of time, NORMAT ensures that future generations can continue to enjoy and appreciate the legacy of today’s craftsmanship.
AGAINST THE GRAIN is 100% brewed from rice grown in Niigata, Japan and comes in two versions: JUNMAI DAIGINJO for a clean and refined finish, and TOKUBETSU JUNMAI that is perfect for those with more adventurous palates.
